1960s Pricing

[LOSTVENTURE]

Dennis, Yes, all through the 60's the Mustang was more expensive than the Tele. Shocking but True. AND, beleive it or not, back then the Mustang was more popular than the Tele. In fact, I remember reading that at the time of the sale to CBS, that there was a back-log of over 5000 Mustangs. I think that the Tele really picked up interest in the late 60's and early 70's as all of us beginners gained experience and started to replace those 1st guitars for better things
My sales and priceing history is based on the Richmond, Virginia (Walter D. Moses) - DC area (Chuck Levin Music) area. As late as 1972, Chuck Levin was only asking $275 for the Tele Deluxe.

[Dennisthe Menace]

Dennis, Yes, all through the 60's the Mustang was more expensive than the Tele. Shocking but True. AND, beleive it or not, back then the Mustang was more popular than the Tele. In fact, I remember reading that at the time of the sale to CBS, that there was a back-log of over 5000 Mustangs. I think that the Tele really picked up interest in the late 60's and early 70's as all of us beginners gained experience and started to replace those 1st guitars for better things
My sales and priceing history is based on the Richmond, Virginia (Walter D. Moses) - DC area (Chuck Levin Music) area. As late as 1972, Chuck Levin was only asking $275 for the Tele Deluxe.

LOSTVENTURE,
Thanks for the info, I never knew that the "Student Model" Mustang cost more than the Model that put Leo on the Map.
Yeah yeah, I know, it was first called the Broadcaster, than the "No" caster, and then finally the.....???? What was the name of that model again???

[101Volts]

There was also the Esquire which was a one pickup model. Speaking of Telecaster names don't you think it would be weird if Fender came out with a guitar called the "Telemaster"?

[Veenture]

...Fender Telemaster
.
see also: http://www.premierguitar.com/Magazine/I ... otype.aspx

[101Volts]

Ha ha, Awesome! Now I think I want to build one! I think it may look good with a Stetsbar tremolo on it too!

[LOSTVENTURE]

Hello Dennis,
Just as a matter of fact. I have a lot of mid 60's Fender catalogs, and the Mustang was never advertised as a "beginner's" model. At worst (according to Fender literature) it was considered a guitar for the guitarist on a budget who also wanted a tremelo. Hint, Hint. That was Fender's thinking at the time.
I'm glad to have been playing at the time when all of this history was taking place.
Don

[Haole Jim]

'Gotta bit of lit from the late 60s, like '67-69. Here are a few samples applicable to metro Chicago. Sorry for the incomplete info; no specifics for color, etc.

Stratocaster $295
Telecaster $270
Super Reverb $430
Twin Reverb with D-120s $605
Tennesesan $375
ES-335 $395
SG Standard with harp vibrola $305
Ventures Model Mk I $400
Dual Showman with D-130s $100
Firebird V $295
EDS-1275 $905
GSS-100 $599 (4-10")
Country Gentleman $575

Whopper 59 cents
New Beatles record, $5.00
3 year-old Tempest convertible with 326-Tri Power $1050
UAW wages for low-end-ish laborer were about $2.90 per hour
2 BR apartment $175

"THESE are the good old days!"

[Dennisthe Menace]

Now....if we only could go back for a few minutes and pick up those items at that price,

......and then come back......

[101Volts]

:shock:

Now....if we only could go back for a few minutes and pick up those items at that price,

......and then come back......

Hey, I'd be glad just to play some guitars at Manny's or go to a few concerts.

[Dennisthe Menace]

:shock:

Now....if we only could go back for a few minutes and pick up those items at that price,

......and then come back......

Hey, I'd be glad just to play some guitars at Manny's or go to a few concerts.

Manny's is History ......